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ADULTHOOD REDEFINED
Becoming an adult in America is changing– and so are people's relationship with money. In order to open to the discussion of earning, saving, investing and spending for today and tomorrow, my team at Prudential Advertising created the concept of the Adulthood Redefined campaign. We invited people of different walks of life to discuss their passions, responsibilities, the moment they realized they were an adult, and what that meant for them financially. We partnered with The Washington Post to publish the stories, and also shared them across all of Prudential's social channels
