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TD SUMMER READING CLUB
Books were brought to life through Creative / Art & Animation Direction for an online club with exciting books, games and activities to encourage reading during the Summer months. The campaign ran online on TD's social channels (Youtube, Instagram, Pinterest and Facebook), and in TD Bank branches across Canada
SOCIAL ADS – French
SOCIAL ADS – English
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RETAIL ADS IN-BRANCH PLACEMENT
Whilst at TD, I led on the design of the bank's creative / advertising guidelines for retail locations across Canada. Considering the customer journey and accessibility, I created design systems for the creative and marketing teams to adhere to whilst producing work for each of the bank's branches.
RETAIL ADS IN-BRANCH PLACEMENT
Whilst at TD, I led on the design of the bank's creative / advertising guidelines for retail locations across Canada. Considering the customer journey and accessibility, I created design systems for the creative and marketing teams to adhere to whilst producing work for each of the bank's branches.
Guidelines included specifications for clings and outdoor ads
In-Branch Screens – Ad for the Summer Reading Club shown here
ATM Kiosks – Ad for the Summer Reading Club shown here
The guidelines also covered Point of Sale, print and digital ads for TD's branches
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ACTUA GIRL'S CLUB
TD Ready Commitment supports organizations like Actua to help 150,000 girls build skills and confidence in STEM (science, technology, engineering, math and coding) preparing them for the jobs of the future. I led on the video and animation direction of this OLV to highlight this work.
ONLINE VIDEO (OLV)
